Both primary and secondary research will be conducted for this major project to help aid in the overall objective. Primary research will be used regarding a mixture of individuals’ thoughts, feelings, and opinions towards these issues and consequences and will be obtained through qualitative methodologies in the form of a survey and a focus group. In order to gain a larger scope of opinions individuals selected to partake will vary in age and gender. Members of the makeup artist class will be asked to partake in a focus group in order to accumulate this research, and will be approached professionally through a written consent form. By directing a focus group it allows ‘lots of direct feedback’ providing immediate responses on varied opinions and information in bulk BloomAds (n.d.). As well as this, a survey uploaded to Survey Monkey will be used in order to accumulate more specific and personal data, and will reach a larger audience due to being shared on an online platform.
Throughout the conducted research, BERA (British Educational Research Association, 2018) guidelines will be correctly followed to ensure all research is obtained in an appropriate and ethically correct manner. Furthermore, primary research will not commence until the Ethics Board have approved the study so as to ensure that all data collected is done so will full consent. Online etiquette, also known as ‘netiquette’, will also be closely followed in order to ensure respect and safety of individuals involved within this research. This may involve not sharing findings, messages, or voice recordings taken at a focus group with others external to the research without prior consent being obtained. By adhering to this, good acceptable online behaviour will be demonstrated.
BloomAds (n.d.) The Pros and Cons of Focus Groups [Online] Available at: http://blog.bloomads.com/blog/the-pros-and-cons-of-focus-groups (Accessed 25th October 2021)
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